A Sweet Restart as a Business is Reborn

AMANDA MORRISON / NNY LIVING
Customers enter the Guzzle, which has recently reopened after burning down in a fire a few years ago.

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A frozen following: For sweet seekers, north country soft serve a must have

Morghan A. White, 10 and sister Emmah L., 5, eat ice cream last month at Morgan’s Ice House, Canton. Ice cream stands like Morgan’s are ever-popular summer food destinations in the north country. Melanie Kimbler-Lago/ NNY Living

With more than a half-dozen ice cream stands in Watertown alone, it’s clear that ice cream from small mom-and-pop stands has a special place in the stomachs of north country residents. But the question looms: does soft serve or hard ice cream take the metaphorical cherry for popularity?

At The Midway on Coffeen Street, homemade hard ice cream, of which the shop has 15 varying flavors, outsells soft serve, sold only in the traditional vanilla and chocolate or swirl.

“I didn’t expect hard flavors to take off as they are,” said owner Michael P. Amell, who has operated the stand since 2010. “It was a surprise.” [Read more…]